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Skywalker develops new incentives to get kids active in nature.

Now it's official: One in four children in Europe is now overweight or obese. The reasons for this are manifold, and, by no means, undisputed: unhealthy food heavily advertised and marketed to children through TV and other media on a daily basis, neglectful and ignorant parents, and the continuous decline of PE in schools over the past decade in every European country.
 
Whatever the root of the problem, nowadays children and teenagers are as physically inactive and sedentary as no generation before them.