4 Major Trends Shaping the Adventure Industry

As a knowledge and development organization in the field of challenging adventure concepts, we monitor the ongoing evolution of the leisure sector. Facility owners and operators are continuously seeking ways to set themselves apart. Below, we address the four major trends driving the adventure industry: prioritizing safety, expanding differentiated offerings, adding exciting attractions that generate new revenues, and zipline trolley innovation.

Key Takeaways

Prioritising Operational Safety

While safety should be a top priority every single day, that isn’t always the reality when looking at actual day-to-day operations. Running a truly "safe" operation is multi-faceted. It covers extensive staff training, clear operating expectations, regular equipment inspection, and timely lifecycle upgrades.

We are seeing a definitive industry-wide effort to increase the safety of zipline and ropes course operations. Running a safe operation not only reduces your risk and liability; it fundamentally satisfies customers. Both factors have a direct impact on your bottom line. Risk is expensive, and dissatisfied customers limit future revenues. It is in every operator's best interest to invest in lifecycle management and eliminate common, easily fixable risky mistakes.

Multi-Use Towers to Maximize ROI

This trend naturally follows the push for expanded offerings. While adding thrilling, revenue-generating attractions is essential, operators are learning to maximize their ROI by consolidating activities onto single multi-use structures. The idea that every activity needs its own separate infrastructure is no longer cost-effective.

Products like the Ultimate Adventure Tower represent the future of park layouts. Owners and operators can construct one high-throughput structure with a small footprint and a low staffing requirement, then use it for a myriad of activities including rock climbing, rappelling, free-falling, and zipline launching. The days of building separate towers for every single activity are coming to an end.

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