Both companies coordinate service delivery strategies in their bid for opening new markets in Europe.
Board members of BOER Playgrounds and Skywalker Adventure Builders, the Dutch specialist manufacturer for outdoor climbing parks today announced a mutual strategic cooperation between the two companies.
“For both companies, this represents a significant step forward in our aim to increase our market share in the European countries,” explains Ewout Van Voorst, Managing Director of Skywalker. “What is more, the close cooperation of our two companies will benefit our customers when it comes to individual pricing and range of our services.”
“Due to their innovative concepts, BOER and Skywalker are amongst the fastest-growing companies in the industry,” Van Voorst continues. “Although both companies have clearly defined product ranges, there are areas where our services overlap. Means, strategically coordinating the product delivery strategies within these areas is the logical thing to do.”
“Naturally, our first and foremost goal is opening up new markets across Europe,” Adrian Van Schaik, Chief Executive Officer of BOER Playgrounds “Playground/Climbing-Park combos are very popular with our business customers. Skywalker, our new partner, has a proven track record in Germany whilst BOER predominately operates in the Netherlands and Belgium at the moment. Means, a common strategy by our two companies will strengthen our market share considerably.”
“BOER already offers a broad range of services to entrepreneurs and communal authorities alike when it comes to equipping public sport and leisure facilities,” Van Voorst says. “And we provide climbing parks and rope course designs according to customer specification. In a nutshell: the new and extended range of services resulting from our cooperation will be extremely comprehensive and highly competitive.”
Van Schaik admits that the mutual cooperation agreement is also the result of a recent shift in customer demands: “When it comes to Outdoor Sport & Leisure, more and more customers ask for all-inclusive packages comprising a high fun factor, a reasonable degree of physical challenge and above all, a set-up that provides ‘creative potential’. As far as climbing parks are concerned, we at BOER are nothing more than rookies while Skywalker are the experts.”
Van Voorst confirms again that customers will benefit from a cooperation between the two companies: “Our clients are able to utilise our 60 years of combined experience - BOER is celebrating its 50th anniversary this year. Our cooperation will provide our customers with products of a market-leading quality and the highest safety standards in Europe – two issues we won’t compromise on. ”
About Skywalker Adventure Builders:
Skywalker develops up-market concepts for outdoor activity sites and manufactures ECO forest climbing parks, high ropes courses, adventure towers, outdoor playgrounds and adventure parks. Experience, innovative design, high quality, and the safety and durability of their products earmark Skywalker as one of the leading manufacturers of outdoor climbing facilities in Europe.
BOER specialises in equipment and layouts for public playgrounds and leisure facilities. The company manufactures a wide range of sport and playground equipment, including seats, stands and planting, as well as customised equipment for theme and adventure parks. This year, BOER celebrates its 50th anniversary.